Meyer Baron, B2B marketing content strategist and copywriter, delivers customer-centric content to attract, engage, and convert your ideal customers
Why isn’t your B2B content marketing more effective? Consider this.
Every day more than 10,000 brand messages battle for your attention. That’s up from 3,500 in 2005. What started as the content revolution has exploded into content overload.
You probably spend almost as much time deciding what not to look at as you do reading, watching, and listening to B2B marketing content you find worthy of your attention.
You’re not alone. We all pay attention to the content we feel we can’t live without — customer-centric content written for us — the rest we ignore.
Even with the overload of B2B marketing content, more B2B businesses turn to content marketing every day. Why?
Effective content fuels online marketing
Effective content is still the most cost-efficient way to reach your audience online so you can:
- Attract, inform, engage and persuade customers and prospects
- Build relationships
- Generate leads and sales
But with so much content out there, you can’t simply publish something and expect your ideal customers to pay attention, you have to break through the overload and earn their attention with customer-centric content written just for them — the kind that grabs your attention.
What do you need to do that? Three things:
- A firm grasp of what your prospects are looking for.
- An understanding of why your business is their best choice.
- Experience developing content that works together interactively to produce desired results
In other words, you need to implement a strategy that bridges the gap between your ideal customers and your brand.
Yet with all we know about the importance of content strategy, many B2B companies have no content strategy at all. They just keep throwing content against the internet to see what sticks.
Unless you’re a content marketing expert or are happy working from your assumptions, you need help from someone who knows what they’re doing. That’s where I come in.
Start working with a proven B2B marketing content strategist and copywriter
I’m Meyer Baron, B2B marketing content strategist and copywriter. I fuel B2B online marketing efforts with customer-centric content by developing customized content strategies and writing content that bring brands and ideal customers together .
My clients are B2B companies of all sorts that seek help because their content marketing efforts have fallen short of their hopes and expectations.
What B2B content marketing problems do you need solved?
Many B2B organizations share these content marketing problems.
Your content strategy doesn’t…
- Exist — At least half of all B2Bs don’t have a content strategy
- Connect — Companies don’t know what kind of content is essential to their ideal customers
- Include — Many businesses are not creating content for use by sales and customer service
Your copywriting isn’t…
- Engaging — Copy fails to engage, inform and persuade
- Performing — Doesn’t generate enough high-quality leads
- Aligned — Your company’s goals and your ideal customer’s needs are misaligned, so your content doesn’t speak to them
Your ongoing content lacks…
- Quality — There is no consistently reliable source of essential content
- Variety — Different types of content are not being created to meet all audience preferences
- Stability — There are significant gaps in time when no content is published
Two B2B content solutions that work hand in glove
- A Content Strategy that lays out how to generate traffic and leads from your ideal customers.
- Copywriting for the specific buyers and influencers who make a difference.
Uncommon results
Rather than pat myself on the back, I’ll allow a client to do it for me.
“We first hired Meyer because we needed help with creating written content for various marketing projects for Bayprint, including Website, Email and Social Media. What we received in return was far more than just copywriting. Meyer’s comprehensive research helped him (and us) focus on what is most relevant, and his marketing savvy has gained a lot of attention for Bayprint on all platforms as we now reach the right people with the right message. Well done, Meyer!”
Al Karnavicius, President
Bayprint
Take a closer look
Prefer to cut to the chase? Contact Meyer Baron and let’s go fetch some customers.
Why hire a big dog agency when all you need is 1SmartPuppy?