Effective strategies and copywriting since the dawn of time (almost)
1SmartPuppy is the branded home of my content marketing strategy and copywriting service. It’s also a lot easier to remember than how to spell my name, Meyer Baron. Most importantly, people like it and remember it. That’s what brands are for.
The name is one I had suggested to a software company in 2000. They decided to go in a different direction, so I decided to use it for myself. It has served me well.
I opened 1SmartPuppy in 2001 with a dozen years of experience as a copywriter and marketing strategist plus a new strategic approach to positioning small business brands, which I called BrandZone. Each BrandZone showed a business owner exactly who their company was in the context of their customers and competition, what their brand position should be, a creative strategy for establishing that brand position, and a tactical guide to implementing the strategy.
BrandZone clients included B2B consulting and service companies, retailers, healthcare professionals, online marketers, and even a branch of America’s leading medical research agency. When the fit was right, 1SmartPuppy also handled the implementation.
While business owners never failed to get a lot from their BrandZone, Internet technology was changing the game in serious ways. Increasingly, analysis and planning were out; agile marketing was in. It was time for 1SmartPuppy to learn some new tricks.
1SmartPuppy helps clients succeed online by developing and/or implementing their content strategy.
BrandZone, our longtime signature service, has been slimmed down and remodeled to address content marketing specifically, and is now called Content Bridge.
As the name implies, Content Bridge shows clients how to strategically and tactically bridge the gap between their brand and buyers. Content Bridge is also open to the influence of new data and new objectives, making it the perfect starting point for any serious marketing efort.
Typical 1SmartPuppy Engagements
- Content Bridge development
- Write new or rewrite existing websites
- Blog articles
- White papers and e-books that generate leads at the top of your sales funnel
- Case studies that show how your company solves problems and leverage the happiness your clients feel for having chosen you
- On-page SEO (search engine optimization)
- Video SEO (video titles, descriptions, and tags)
- Landing/squeeze pages
- Lead nurturing auto-responders
- Lead generation strategy development
- Website reviews and content analysis
Everything written for the web is optimized for search engines.
Focus on Results
While the projects 1SmartPuppy handles has changed with the times, I continue to pride myself on getting excellent results for clients. If you’re looking for help with your online copy contact Meyer Baron to get the ball rolling.