Effective marketing strategies and copywriting since 2001
1SmartPuppy is the branded home of my content strategy and copywriting service. It’s also a lot easier to remember than how to spell my name, Meyer Baron. Plus, people like it and remember it. That’s one of the important things brands are for.
I had suggested the name to a software company in 2000. They went in a different direction. I decided to use it for myself and it has served me well.
I opened 1SmartPuppy in 2001 with a dozen years of experience as a copywriter and marketing strategist plus a new strategic approach to positioning small business brands. I called it BrandZone. Each BrandZone showed a business owner exactly who their company was in the context of their customers and competition, what their brand position should be, a creative strategy for establishing that brand position, and a tactical guide to implementing the strategy.
BrandZone clients included B2B consulting and service companies, retailers, healthcare professionals, online marketers, and even a branch of America’s leading medical research agency. When the fit was right, 1SmartPuppy also handled the implementation.
The internet changed everything. It was time for 1SmartPuppy to learn some new tricks.
BrandZone, our longtime signature service, has been slimmed down and remodeled to address content marketing specifically, and is now called Content Bridge.
As the name implies, Content Bridge shows clients how to strategically and tactically bridge the gap between their brand and buyers.
Typical 1SmartPuppy engagements
- Content Bridge development
- Write new or rewrite existing websites
- Limited or ongoing copywriting that may include any or all of these:
- Blog posts
- LinkedIn articles
- White papers, eBooks and eGuides
- Case studies (success stories)
- On-page SEO (search engine optimization)
- Video scripts and SEO
- Landing/squeeze pages
- Lead generation and nurturing
- Sales letters
- Sell sheets and brochures
- Email templates
- Check lists
Everything is written by me. No writing is outsourced.
Focus on results
I continue to pride myself on getting excellent results for clients. If you’re looking for help with your content, contact me, Meyer Baron. Let’s go fetch some customers.
Why hire a big dog agency when all you need is 1SmartPuppy?