While the goals of these two emails were much the same (deliver awareness traffic and sales), these two email samples couldn’t be more different.
Special Services for Contractors
This email was written to let contractors in Southern California know that Stock Building Supply offers special services just for them, and to invite them to take advantage of special savings.
Helping Independent Pharmacies Thrive
This email was written to pharmacists in independent pharmacies, a group that has been ravaged by chain & supermarket pharmacies, regulations that favor large chains, and the practices of Pharmacy Benefits Managers (PBM). This email went specifically to members of Trxade, an online marketplace just for independent pharmacies. The purpose of the email is two-fold:
- Help members use the Trxade online marketplace to increase sales
- Earn clicks to the newest blog article to attract and continue to strengthen the relationship between the brand and its buyers
If you are using (or considering using) email, make sure your content meets the needs of your audience.
If you need help writing effective email, call me, Meyer Baron, at 727-235-2841.