Finding the right marketing solution for a relatively new business can be a tricky proposition, especially when the sales funnel doesn’t fit a well-established pattern. That was the case in the summer of 2014 when pharmaceuticals marketplace Trxade sought help to boost their membership and online … [Read more...]
Customer-fetching Copywriting Since 1989
Just a few content marketing successes. Due to client and agency concerns, access to my B2B online portfolio is restricted to companies and agencies interested in doing work with 1SmartPuppy. Drop me an email to gain access.
One of the things I love about being a freelance website copywriter is that every project is different. That is especially true for websites. For each of these websites, I spent 3-4 weeks working on the client's Content Bridge strategy and then used that strategy as the basis for the website. As … [Read more...]
While the goals of these two emails were much the same (deliver awareness traffic and sales), these two email samples couldn't be more different. Special Services for Contractors This email was written to let contractors in Southern California know that Stock Building Supply offers special … [Read more...]
In the time that I blogged for Trxade, an online marketplace for independent pharmacies, most blog articles were viewed by 200-400 people within the first couple of weeks of publication. This article generated over 1,500 views. Why? The subject matter struck a nerve. And, the fact that a major … [Read more...]
Landing pages are used to generate leads, subscriptions, and sales Landing pages are the the Internet equivalent of direct marketing sales letters, in that the entire conversation and conversion happens right there. Visitors are driven to landing pages by calls-to-action and advertising. This is … [Read more...]