In Charles Dickens’s A Tale of Two Cities, the central character, Sydney Carton, was one man in London and quite another in Paris. So, too, can a website be two different things in the hands of two companies. … [Read more...]
How Customers Perceive the Value You Provide and Why That Matters
Photo courtesy of GotCredit(CC Attribution) According to a very old story, when asked by a customer how much a job would cost and how long it would take, a carpenter replied:“I can do it three ways: good, fast, and cheap. Pick any two.”Which raises the question, is it possible to … [Read more...]
22 Pieces of Content Gold from One Small Business Website Blog Post
Photo courtesy of BullionVault(CC No Derivatives) Best. Blog. Ever.Let’s say you’ve just published what you consider to be your best blog post ever. People are reading it. Some are commenting on it and sharing it. Excellent! Now what? … [Read more...]
A Lesson on Small Business Website Content from My Orthodontist
During my teenage years in suburban Baltimore, my parents were afraid that I would become known as the short Jewish boy with crooked teeth. That was unthinkable, of course, so my mother took me to the orthodontist. Once I had braces on my teeth, it was as if I had joined a not-so-exclusive club, a … [Read more...]
The Easiest Way to Do Small Business Website Competitive Analysis
Photo courtesy of whiteafrican(CC Attribution) Before you build or rebuild your small business website, you’ll want an analysis of competitor’s websites to see:What you can learn from themAreas where you can highlight your strengths vs. their weaknessesHow to position your brand … [Read more...]
5 Steps to Take Before Designing Your Small Business Website
Photo courtesy of schalkandreas(CC Attribution)When I meet with business owners and operators about improving their small business website, I run into a lot of the same issues. It’s not easy to change or add content There is no blog, or it has been left unattended for some time The … [Read more...]
The #1 Reason for So Many Small Business Website Strategy Fails
Small business owners often feel they need a website in order to be taken seriously. This sentiment is not misplaced, as numerous sources now say that more than 70% of buyers perform online research before ever speaking with a salesperson or company representative.But there are so many options … [Read more...]
Content Marketing the Right Rx for Pharmaceuticals Marketplace
Finding the right marketing solution for a relatively new business can be a tricky proposition, especially when the sales funnel doesn’t fit a well-established pattern. That was the case in the summer of 2014 when pharmaceuticals marketplace Trxade sought help to boost their membership and online … [Read more...]
Top 10 List – 10 Reasons to Hire a Writer for Your Website and Blog
With apologies to David Letterman, here are the top 10 reasons why you should hire a writer for your business website and blog. 10. If you’re busy writing your website, you’re probably not doing something else your business relies on you to do. You know, like selling something, making something, … [Read more...]
3 Website Content Ideas that Crush Testimonials
You’ve just completed a great job or sold a product that's just right for your customer. Not only are they pleased with your company, they are genuinely enthusiastic about their decision to choose your company. You ask for, and receive, a glowing testimonial. You put it on your website. And … [Read more...]