Yes, you had very good intentions when you started your blog. You blogged a couple of times a week. You did keyword research to help your blog rank on Google. You promoted each blog article on Facebook, Twitter, LinkedIn, and even the bathroom wall of your neighborhood bar. Then, “it” happened.
- You got too busy to blog
- You ran out of blog topics
- No matter what you tried, you still weren’t attracting traffic or generating leads
- What the heck is an RSS feed, anyway?
I totally sympathize with you. But for whatever reason, you stopped blogging and now you have a blog on your website that hasn’t had any content added in 14 months. Honestly, that doesn’t look so good.
At the very least, you should change the settings on the blog so the posting dates aren’t visible. Even better… get some help, because all the reasons why you had a blog set up on your website to begin with are still valid today. And you know what? If you’re a small business in Tampa Bay, the odds are pretty good that a number of your competitors do not blog consistently. That means that if you start blogging again, you will have an advantage.
What the people who convinced you to blog failed to mention is that good blogging is a skill just like any other marketing communications skill. Would you try to make a TV commercial with your smartphone? Probably not (good thinking). So, why would you endeavor to write 2,000 words every month to help you rank on search engines and encourage customers and prospects to engage with you online? Is that what you do best? Don’t you have a business to run?
I try to make it simple for you by developing the editorial calendar as well as doing the research and the writing. You, of course, have the authority to review, edit, and approve every step of the way. It does take some time to gain traction, but once the traffic and leads start coming in, you’ll be glad you jumped back into the blog pool.