Best. Blog. Ever.
Let’s say you’ve just published what you consider to be your best blog post ever. People are reading it. Some are commenting on it and sharing it. Excellent! Now what?
What made that blog post so valuable was the information in it. Perhaps it was controversial or presented a way of thinking about the subject matter that struck a nerve. Before you strain a muscle patting yourself on the back, remind yourself that this best ever blog post only resonated with part of your audience.
Some people digest information better when they read it, but others prefer a visual presentation, while still others respond better to aural input. And within those three types of communication, there are numerous online formats available.
That’s why, when you come up with a piece of content people really respond to, it’s a good idea turn that content into other formats. Not only will you reach more of your audience, placing your ideas in different formats will help you deal with the pesky need to create new content on an ongoing basis.
In the jargon of content marketing, this is called “repurposing.” Here’s an example of how to repurpose one blog post into 22 pieces of content gold.
Repurposing a blog post with a numbered list
Numbered lists are very popular. You see them all the time. “6 Steps to Writing Great Bog Posts,” “My 3 Biggest Mistakes,” and so on. Numbered lists communicate a lot of information in a very concise form. Readers get a lot of information in a quick read. They are essential small business website content.
Let’s say your best ever blog post is an 8-item list that people find very helpful. Here is a list of 8 ways you could repurpose that blog post to get it in front of more people and generate leads, while also developing new content for your website:
- Blog about each item in the blog post. (8 blog topics)
- Make an infographic from the list
- Turn each item on the list into a visually enticing meme (photo with headline) you can share on social media (8 more pieces of content)
- Put the memes together into a slide presentation about the list and post it on a slide presentation hosting site such as Slideshare
- Create a motion graphics video using the meme images. Add music and voiceover
- Expand the list into a list white paper or ebook by adding detail from your eight blog posts to each item on the list. Create a landing page for the white paper, with a form people fill out to download it.
- Record and distribute a podcast using the material you’ve already generated on the subject
- Make an attractive, one-page checklist visitors can download in exchange for their contact info
Don’t stop there
Add them all up, and that’s 22 pieces of content gold for your small business website, all stemming from that one blog. If this list, in its now numerous formats, continues to grow in popularity, you might consider creating a webinar on the subject.
If you’re looking to succeed with small business website content that attracts, engages, and persuades your ideal customers, contact Meyer Baron for a no-obligation consultation.