The Internet’s Deepest, Darkest Secret
Every day 10,000 brand messages battle for your attention. That’s up from 3,500 in 2005. What started as the content revolution has exploded into content overload.
We spend almost as much time deciding what to not look at as we do reading, watching, and listening to content we find worthy of our attention. We pay attention to the content we feel we can’t live without — Essential Content — the rest we ignore.
And yet, more businesses turn to content marketing every day. Why?
Essential Content Fuels Online Marketing
In spite of content overload, essential content on your website and in social media is still the most effective and cost efficient way to reach your audience online.
- Attract attention
- Inform customers and prospects
- Build relationships
- Generate leads and sales
But unlike the early days of content marketing, you can no longer simply throw something up there and expect that your intended audience will pay attention. You have to earn that attention. And to earn that attention, you have three options.
- Know what you’re doing
- Get lucky
- Get help from someone who knows what they’re doing
Which sounds like the best plan to you?
1SmartPuppy is Your Source for Essential Content
I’m Meyer Baron, the man behind 1SmartPuppy. Many superheroes wear a cape and use extraordinary physical powers to do battle with the enemies of good, I use a keyboard.
The enemies I battle are lack of content and non-essential content.
- Websites that don’t stand out from the competition
- Websites that seem to be ignored by search engines
- Blogs that don’t attract traffic or engage their intended audience
- Emails that may get opened, but don’t earn clicks
- Websites and social media that have little to no positive impact on the business
As a professional freelance copywriter, content strategist, and small business website consultant, my job is to fuel your online marketing efforts with essential content that attracts, engages, and persuades your ideal customers to act.
My clients are marketing agencies, marketing managers, and independent business operators who need essential content in order to succeed online. Here’s how I help.
Whether you’re looking to create/redo your website, start blogging on a regular basis, or improve the results of your email newsletters, you need a strategy that addresses who your best customers are, what they are looking for, and why they choose you instead of your competition. Here’s how I can help.
- Develop a set of reasonable expectations based on what you want to accomplish, the stage of small business growth your company is in, and your budget
- Analyze your business, your customers, and your competition
- Craft a strategy and action plan based on that analysis
Implementing the action plan, I become your voice online. The voice of your brand, creating content that attracts, engages, and persuades your ideal customers to take the next step toward. The one you want them to take.
Content might include:
- Websites and webpages, all optimized for search (SEO)
- Email blasts
- Blog posts
- Video and video SEO
- Case studies (success stories)
- White papers and eBooks
- Landing pages
Rather than pat myself on the back, I’ll allow a client to do it for me.
“We first hired Meyer because we needed help with creating written content for various marketing projects for Bayprint, including Website, Email and Social Media. What we received in return was far more than just copywriting. Meyer’s comprehensive research helped him (and us) focus on what is most relevant, and his marketing savvy has gained a lot of attention for Bayprint on all platforms as we now reach the right people with the right message. Well done, Meyer!”
Al Karnavicius, President
Take a closer look.
Prefer to cut to the chase? Contact Meyer Baron to get the ball rolling.
Why hire a big dog agency when all you need is 1SmartPuppy?